How do you improve on perfection? Just ask the flavor experts at family-owned Bigelow® Tea. They’ve taken their delectable Chai Tea line and added two new, irresistible flavors:
Bigelow Tea Chocolate Chai
A flavorful blend of rich, premium black tea, exotic Chai spices and decadent, natural chocolate and dark chocolate flavors
Bigelow Tea Caramel Chai
A sumptuous blend of rich, premium black tea, exotic Chai spices and creamy, natural caramel flavor
The Bigelow Chai Tea line, which already includes Bigelow Vanilla Chai, Spiced Chai and Decaffeinated Spiced Chai, have seen steady growth since Bigelow® first introduced its Chai line in 2005, and accounts for 25% of the nearly $5mm Chai tea bag market. These line extensions build on the growing popularity among consumers.
Sophisticated Flavor Appeal
Chocolate and Caramel are two of the strongest contenders in consumer flavor appeal, especially when combined with Bigelow’s unique Chai recipe of sweet spice in a premium black tea. The two recently launched blends will further excite the growing demand for Bigelow’s exotic Chai varieties.
Superbly Balanced Taste
As with all of Bigelow’s proprietary family recipes, the success of the new natural Chocolate Chai and Caramel Chai flavors is the result of two key factors: superior quality tea, and the Bigelow family’s remarkable ability to combine uniquely flavorful ingredients that have been delighting consumers for three generations.
As third generation company president and CEO Cindi Bigelow is quick to point out, there’s an added benefit: “Our customers can savor all the rich satisfaction of this luscious, all natural treat anytime, in a refreshing, calorie free cup of tea for about 15¢ a cup. For pure pleasure, add a little milk and sweetener. And be sure to try it iced!”
All Bigelow Chai Tea varieties are packaged as follows:
20 count boxes
Individually-wrapped tea bags that lock in freshness and flavor
Less than 15¢ per decadently rich cup
Tea Sales Increase
Bigelow’s newest additions will extend the success of the existing Chai portfolio and the Bigelow line at-large for merchants, while delighting consumers who have made Bigelow the #1 Specialty Tea company in America. They remind the tea-drinking public that nothing is as relaxing, reassuring and satisfying as a perfectly blended and brewed cup of Bigelow tea.
Want NEW CHAI TEA SAMPLES? Send your request along with your contact information and we will send our Bigelow Chocolate Chai and Bigelow Caramel Chai teas to you so you don’t have to wait to sample the goodness!
About Bigelow Tea Company
Based in Fairfield, CT and 100% family owned, the Bigelow Tea Company pioneered the specialty tea category over 65 years ago. Bigelow takes pride in its heritage and successful growth from a one-product, entrepreneurial venture into America’s leading specialty tea company. The Bigelow Tea line includes more than 120 varieties of Flavored, Traditional, Green, Organic, Herbal, Decaffeinated and Iced teas – including its flagship specialty tea flavor, “Constant Comment®,” an all-time American favorite.
In 2003, the company purchased and restored the Charleston Tea Plantation, an American tea plantation located on Wadmalaw Island, just south of Charleston, South Carolina, that cultivates several hundred thousand tea bushes that are descendants of bushes brought from China during the 1800’s. The Charleston Tea Plantation has become a “must see” destination for more than 50,000 tourists from around the world who visit annually to learn more about tea and sample products made from tea grown on the premises.
Bigelow Tea products are available nationwide at grocery, supercenters, mass merchandisers and health stores. Every variety can be found on the company website, (bigelowtea.com) along with an appealing selection of recipes, tea chests, tea accessories and other gift items. Tea lovers and enthusiasts can also enjoy sharing entertaining stories and tea facts by visiting the Bigelow Tea Blog (bigelowteablog.com), Facebook (facebook.com/bigelowtea), Twitter (twitter.com/bigelowtea) and Pinterest (pinterest.com/bigelowtea) profiles.