Making Social Media Adoption Painless

2683796968_c4b86cf780So, what happens when your company wants to use social media, but everybody’s worried about what’s “okay” for them to say?

It can be daunting (and expensive) to determine which employees should be allowed to engage the public, speak candidly or answer questions.  And explaining which kinds of employee behaviors and proprietary information are strictly off-limits can be downright awkward.

Fortunately, there’s a solution that helps ease the friction: PolicyTool.

Simply enter your company’s name and some relevant information, and PolicyTool will generate your very own customizable social media policy in twelve short clicks!

Although PolicyTool’s service is not intended as legal advice, the policy it generates does provide a good starting point for your company’s continued embellishment.  Your HR department, tech experts and legal team can add or revise sections as desired, or you can simply opt to implement the generated policy as-is.

Here at Creative Concepts, we instituted our own social media policy prior to the creation of PolicyTool.  But if we’d had a useful template to start from, it would have helped shape our own internal discussions about best practices.

And really, that’s the whole point: PolicyTool may not solve every problem, but if it gets your company talking about the best ways to govern and maximize your social media channels, it’s worth every penny.  (Oh, and it’s free.)

Image by Gregory James Walsh via Flickr.

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  1. Pingback: Creative Concepts - What Should Your Customers Expect from Your Social Media Channels?

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