Ecover Wants to Hear Your Green Predictions

When our client Ecover celebrated their 30th anniversary in 2010, we at Creative Concepts helped them develop a related 30 Under 30 contest to celebrate the innovative ecological ideas from young people across the country.  During their celebration, they asked everyone a question:

“Where do you think sustainability will be thirty years from now?”

After all, for a company who designs every aspect of their cleaning products with the environment in mind — from their ingredients to their facilities to their packaging — the future really is their business.

This question may have initially been asked of some of the country’s top eco-bloggers and entrepreneurs, but that’s was just the tip of the iceberg.  Who Ecover really wants to hear from is you.

(Yes, you.)

They’ve opened the discussion to everyone, because they believe everyone has a stake in our planet’s future.  And Ecover is listening — on Twitter, on Facebook, and on their blog.  They want to know what you think about sustainability, and what concerns or suggestions you might have.

Because reaching a business milestone is certainly something to celebrate, but if there’s one lesson Ecover has learned in their thirty years of creating eco-minded cleaning products, it’s that tomorrow is what really counts.

3 thoughts on “Ecover Wants to Hear Your Green Predictions

  1. This reminds me of something I’ve been wondering about. Maybe you could help me.

    When you encourage feedback and ideas from others in an informal format (such as suggestions via twitter or blog), what are the legal ramifications? What I’m really wondering is this: are you legally obligated to compensate a person financially if you implement their ideas?

    I’m sorry if that’s a stupid question. It’s just really been bugging me for a while now…and this particular entry seems like a good opportunity to get it answered.

    • Eric: Unless two parties agree to be paid in advance, I don’t personally know of any precedent in which asking a person for advice or suggestions — whether a consultant or your customers — obliges you to pay them anything. If I’m wrong, then anyone I’ve ever given roadside directions to owes me a few bucks.

      That said, I’m also not a lawyer. But if you do ask any lawyers for advice on this subject, don’t be surprised if they ask for payment up front. 😉

  2. That makes sense. Thanks for the reply. Like I said, it’s been bugging me for a really long time now.

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