We are excited to have won the MarCom Platinum Award for our Bigelow Tea video with Joe Torre and Phil Simms.  Here is the press release (I know people hate a release on a blog but it really does tell the whole story!)

Public Relations Firm Celebrates Prestigious Web-Based Multi-Media Platinum Award for a Video Spotlighting Bigelow Tea

MarCom-logoFAIRFIELD, Conn., November 2007 – In the MarCom Platinumwake of a hugely ambitious and thriving business year and the continuing advancement of its virtual operation, Creative Concepts (www.Creative-Conceptsllc.com), a Public Relations, Marketing and Social Media Consultancy, is delighted to announce that they have been chosen as a recipient of the MarCom 2007 International Platinum Award for Web based Multi-Media. Creative Concepts also received honorable mention for their design and support of the Bigelow Tea blog.

“We are both honored and excited about the Platinum award and honorable mention as is our client, Bigelow Tea” says Valorie Luther, CEO and Founder of Creative Concepts, of the news.  “We had a lot of fun producing the video, so an award is icing on the cake!”

The award-winning video showcased Bigelow Tea, one of the nation’s leading producers of specialty teas, and their enthusiastic spokesmen Joe Torre and Phil Simms.  Throughout the video, posted on the Bigelow TEA-V Channel, the prominent sports figures discussed their devotion to antioxidant-rich Bigelow green tea with Cindi Bigelow, President of Bigelow Tea.  Casual and entertaining amongst the Manhattan backdrop, Torre and Simms acknowledged the exceptional relationships that Bigelow Tea has cultivated with its admirers and the many health benefits that emerge from each cup of Bigelow green tea. 

Synonymous with creative excellence, the MarCom Awards are presented in 200 categories in seven forms of media to outstanding agencies around the world.  This year alone, over 5,000 entries were administered and judged by the Association of Marketing and Communication Professionals.
About Creative Concepts
Creative Concepts, the brainchild of Valorie Luther, CEO and Founder, specializes in unique and forward-thinking communications strategies that employ the latest public relations, marketing and social media practices, including the use of blogs, online video, social networks and other internet marketing solutions, along with using time tested practices that deliver every client’s unique message.  Creative Concepts is also the presenter of the Business Smart Tools Conference, www.BusinessSmartTools.com, which educates the business community about emerging technology and how to fold it into a marketing and communications plan.
For more information about Creative Concepts, please visit www.creative-conceptsllc.com or call 203-259-4202.



Michelle Walker
Creative Concepts