The key is understanding what type of information local, regional, trade and national news outlets find of value and then providing the relevant information about your business.
75% of journalists find targeted, well-written news releases useful, according to a recent survey by Oriella PR Network, an alliance of 15 PR agencies from around the world.
Other than typical product or service announcements, here are a few additional press release ideas for your business:
- Community. Is your business participating in a community event?
- Philanthropy. Does your company support a local or national charity?
- Research. Have you conducted a study in your industry that you can share?
- Promotions. Are you running any special promotions on your product or service?
- Expansion. Is your business growing? Have you opened a new location?
- News Trends. Are there any trends in the news that are relevant to your business?
- Go Green. Are your business practices eco-friendly?
- Milestone. Are you celebrating a milestone like an anniversary?
- Technology. Have you implemented a new system and seen major improvements?
- Marketing. Are you running a contest? Are you participating in an event or trade show?
- Community Outreach. Are your employees contributing to the community in unique ways outside of work?
- Rewards. Do you have an employee recognition program?
- HR. Is your company culture different than other businesses in your industry?
- Awards. Has an employee won an award in or out of the office?
- Educational Outreach. Do you have an internship program with a local school or university?
- Expert. Is an employee or executive published or speaking at an event? Do they write a blog?
- New Partner. Have you partnered with other companies in the industry?
- New Program. Have you launched a partner or affiliate program?
- Award. Have you given a partner an award or certification? Have you received one from a partner?
- New Use. Have you discovered a new use for your product from a customer?
- New Customer Win. Showcase a new customer win (be sure to get permission from customer first.)
- Customer Case Studies. These work well for industry publications. If you sell to different industries, try to create a case study for each industry and notify relevant industry publications.
- Training. Do you offer webinars and other resources to help train and support customers?
- Customer Support. Is your customer support program doing things differently in the industry?