Mobility is on the rise and businesses need to be ready. We live in a rapidly changing world where consumers are surfing and shopping online while on the go. It’s almost no surprise that 2013 may be the year mobile devices outnumber desktops in accessing the web.
Per Get Elastic, 80 percent of web traffic came from desktop computers in 2012. In 2013, mobile phones are predicted to surpass desktop computers as the most commonly used device to access the web. In the ecommerce world, mobile device purchases made on Black Friday in 2012 were 40 percent higher than in 2011. Paypal reported mobile payment volumes increased 190% when compared to 2011.
Companies need to examine their mobile strategy and adjust as needed. Is your website responsive to mobile screen sizes? Can you accept mobile payments? Is your shopping cart mobile-ready? Have you investigated mobile marketing opportunities like SMS?
Consumers are ready to buy in real-time and your business needs to be ready to sell at any time.
See KissMetrics‘ infographic below on mobile web usage. How is it changing your business?
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Source: How Mobile is Changing Business – Infographic
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