With the growth of the internet and online press release distribution services, there are ways to increase press release visibility to stand out from the rest of the pack.
One easy way to boost press release visibility is to add visual components such as photos and videos.
In a recent study of its press release database, PR Newswire found that 86 percent of releases did not include visuals. When visuals were added, exposure of those press releases skyrocketed.
PR Daily recently wrote about the study and posted PR Newswire’s infographic showing how multimedia drives discovery in press releases.
The findings include:
• A text release with just one visual element sees a 92 percent increase in visibility.
• A text release with more than one visual element sees a 552 percent increase in visibility.
• A multimedia release with links to campaign microsites sees a 5,092 percent increase in visibility.
As you can see, simply adding visuals can boost the impressions of your release. What visuals work best for your business?