Brands are using an increasing number of digital channels for their marketing and PR efforts. Social media networks are part of these digital strategies and all have different demographics and purposes.

Managing your social strategy and messaging through social networks can be difficult. This infographic “25 Awesome Social Media Tools Your Brand Should Be Using” from the 2013 Social Media Strategies Summit is a great road map.

The categories are grouped into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics and Social Influencer.

What tools are you using? What have you seen success with?