One myth is that people share more on weekends. Another is that Millennials share the most branded content.
This social sharing infographic shows most notably, that 49% more people engage during the week than the weekend.
Baby Boomers tend to share more than any other demographic. Social platform Twitter offers more referral traffic than Facebook.
These myth busters can be helpful in better reaching your target audiences as you set up social campaigns.
What myths have you busted in your social strategy?