Here are some PR strategies and tactics that are helpful to get coverage on a shoestring budget.
Forbes recently wrote “Three Ways to Get Great PR Without a Budget.” The article covers three topics that businesses can focus on to garner publicity as a newer kid on the block.
1) Focus on your story. Your business might not the be the largest or most connected in the industry, but you have a story to tell. Focus on your story, be authentic and communicate your company’s vision. Are you doing something different? Have you partnered in the industry to offer something new?
2) Get technical. Take the time to really research journalists and bloggers covering your industry. Find new contacts and set up news alerts for not only your business but anything related to your industry to give you ideas to pitch when relevant. Also be sure to research local news outlets and let them know how you are connecting with the community.
3) Add value. Another way to build awareness is through partnering with other businesses with complementary products and services. Partnerships add value and can expand your offering to your customers as well as the media.
4) Another way to break through the clutter is to showcase your customers. If you have a customer using your product in an entirely new way, that makes an interesting innovation story. Talk with your most valuable customers and partners and help tell their stories – this builds potential for expanded reach and strengthens relationships with your best customers and partners.
How are some ways your business has received coverage?
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