A recent Hubspot survey of journalists, bloggers, producers and editors sheds some light on how journalists really feel about behaviors of PR professionals. Namely, what are the things that bug journalists the most and tips on how to avoid making these mistakes.
The bottom line?
Do your research. Know the journalist and topics they cover. Read their stuff. Follow them on social networks. Learn how they want to be contacted.
Brevity is king. Tailor your PR pitch accordingly. Keep it short and sweet. Limit phone calls to those people you have a relationship with or had a response from.
Be a resource. Be prepared to give more details, arrange interviews, be helpful. Don’t spam, use all capitals in emails or call repeatedly.
What PR tips do you find work the best?
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