Great branding begins with a strong recognizable logo and so we created the SJL Shannon logo (slide #1 to your right) for this legal outplacement, coaching and training client.
Once the logo was established, we wanted to carry the logo elements through all design, so we created a marketing kit that included a stand alone brochure (slide #2 is one page from this brochure) which brought the arc, the font and the unique and vibrant orange into use.
We carried the same elements into a poster we created (slide #3).
We did a redesign of their website (slide #4) and a private portal for clients (slide #5) which was clean and sophisticated just like their logo.
And finally, to help present and future clients get to know SJL Shannon just a little better, we produced a “Who We Are” video that highlighted the passion and caring nature of the management team. This video is now an integral part of their website (slide #6). You can view the full video here.