Category: PR & Social Media News

9 Common #SEO Mistakes to Avoid

Search engine optimization (SEO) is a key factor in the success of digital marketing initiatives. Having a content marketing strategy is pointless unless your content can be found. Here are a few tips from Content Marketing Institute’s article “Don’t Make These 9 Common SEO Mistakes.” You…

The Ideal Length of Online #Content

Have you ever wondered what the ideal length of a social media message should be? As communicators, choosing the right words is important to effectively convey your message. Selecting the right length for different channels and platforms can be challenging. This infographic from SumAll and…

#Digital Marketing Tips

When a brand says they need help with their digital marketing, what are they talking about?  Is it social media? A website? Something else? Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders as per…