December is the month of year-end and best-of lists, and this year there’s no shortage of social media-related countdowns, including:
- The best social media books of 2010.
- The top Twitter trends of 2010.
- The top Facebook status update trends of 2010.
- The top viral video ads of 2010.
- The top marketing blog posts of 2010.
- The best blogs of 2010.
While recounting the top stories around the web can be instructive, inspirational or (oops) cautionary, don’t forget to look back through your own year of social media ups and downs. Ask yourself:
- Where did we succeed at the individual and the campaign level?
- Where did we exceed (or fall short of) expectations? Do we know why?
- What did we learn?
- Who did we meet?
- What lessons can we apply to future endeavors?
Identifying the year’s high and low points, understanding what worked and what didn’t, and taking a wide view of your successes and failures can be critical in improving your results in the coming year. (Plus, in this era of nonstop media input, if you don’t occasionally take a moment to reflect on what just happened, you may not have another chance anytime soon!)
Here at Creative Concepts, 2010 has been an exciting and surprising year! In this year, we began working with the US division of Ecover, which has blossomed in ways the original RFP never foresaw. We continued our fruitful partnerships with longtime clients like Bigelow Tea and Ouidad, delved into the world of HD video, found several new and talented employees, and rebuilt our website — all while navigating new services like FourSquare and the ever-changing Facebook.
Thanks to our clients, our employees, our friends and families, and everyone who helped to make Creative Concepts successful in 2010. We couldn’t have done it without you! Here’s to a deep appreciation of everything we learned and had the pleasure of sharing during this past year, and an even more spectacular 2011.
Photo by Jeff Meade